Unlock the narrative engine with our digital marketing services
With services ranging from Strategy Consultation, Google Ads Management and UX/UI Design - fuel your online marketing goals through effective storytelling.
Hi, I’m Vivian!
Learn more about my marketing background and why storytelling is key to driving business growth.
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I am a freelance marketing consultant with over 7 - 8 years of marketing experience - ranging from events, content, social and digital marketing. I also have a strong background in web design, specifically in relation to driving conversion-based goals whether that would be a re-imagined version of your website or a new landing page.
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Ultimately, I believe the key for any business to run a successful marketing campaign is to unlock “the narrative engine” by laying the groundwork that can help build a consistent story - where the channels used for marketing acts as a voice that champions its unique value, telling an effective story to the intended audience and inevitably, leading to business growth.
Are you ready to tell your story?
If so, I’d love to hear from you!
Let’s make some magic happen.
Experience
Throughout my career, I had the opportunity to work in businesses both big and small , including: Adobe, Google and Amazon - as well as lead marketing efforts for education tech start ups such as Academy Xi and local TEDx events (i.e. TEDxHaymarket, TEDxNewtown). Currently, I’m leading paid marketing efforts at AmazingCo.
Interested to learn more about me? Read more about my personal journey.
Our clients
Supporting local Australian businesses - both big and small.
Services
Google Ads Management
No lock-contract. Cancel anytime*, come back any time. (*7 day notice required)
Learn more about our Google Ads Management service
UX/UI Design
Duration: 6 weeks (web design only)
Duration: 8 weeks (web design + build)
Learn about our UX/UI Design service
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Strategy Consultation
This 4 week project will cover the following:
Goal setting - kick off session to understand your SMART goals
Performance audit of your existing marketing channels
Market analysis & opportunity gaps within your business area
Complete strategy proposal within your budget including: suggested testing initiatives, channel experimentation, refined messaging and much more.
Ideal for:
First time small business owners
Businesses that has goals geared towards driving an objective within a limited timeframe
Businesses that want a fresh perspective on how to drive growth
Be part of the journey as we dive into each area with weekly check-in’s and a presentation to showcase insights on how you can move forward with your marketing strategy. Learn more about our Strategy Consultation service.
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Google Ads management services include:
Channels - Search, Discovery, Display, Performance Max and Youtube
Google Ads tutorial - learn how to navigate the platform and be more familiar with performance metrics & campaign types
Planning - campaign setup and guided conversion tracking tutorial
Ads management - weekly/bi-weekly optimisations including hygiene, experimentations and CRO (i.e. conversion rate optimisations) recommendations on your website
Reporting - weekly reporting, monthly performance calls
Ideal for:
Businesses that want to learn how to optimise their ads & website to drive results
Businesses that need ongoing support with ads management
See a more detailed outline on the services provided for our Google Ads management and how you can optimise your business.
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UX/UI Design
Web Design only
This 6 week project will cover the following:
Research - defining the problem, survey creation, collection and analysis, empathy map, persona map and customer journey map
Ideation - building the design system, crazy 8s and wireframes
Design - creating interactive prototypes and producing user flows
Testing & Optimisation - user testing and feedback optimisations
Ideal for:
Businesses that want to launch a new website
Businesses that want a re-design of their website
Businesses that need CRO (i.e. conversion rate optimisation) completed on their website
Web Design & Build
This 8 week project covers web design as well as building the website itself through a preferred website platform. This includes the following:
Building the website - ensuring the design prototype is functional, with alternatives presented to initial design concepts due to widget limitation
Website maintenance tutorial - learn how to navigate the platform so you can update content on your own
Mobile optimisation - ensuring your website optimises for mobile
URL architecture - creating a URL hierarchy through parent and child pages
SEO optimisation - ensuring your website is optimised for organic search through updates to each page's meta headline and meta description
Ideal for:
Businesses that does not have dedicated in-house support to build a website
Businesses that want a simplistic website with non-complex interactions
Be part of the journey as we dive into each area with weekly check-in’s and a presentation to showcase the entirety of the design journey and how to strengthen your brand. Learn more about our UX/UI Design service.
Testimonials
“The Narrative Engine has been an absolute game-changer for my business”
Vivian’s customer service is exceptional; she made me feel like a valued partner throughout the entire process. The step-by-step approach she took to developing my website was clear, concise, and easy to follow. I was impressed by her ability to identify potential issues with my website and provide solutions that significantly improved the customer journey.
I felt truly involved in every step of the process, and the end result is a website that not only looks amazing but also functions flawlessly. I wholeheartedly recommend The Narrative Engine to anyone looking to elevate their online presence. Thanks Viv!
Kimpee, Founder of knxldge
“We felt supported throughout the entire process”
Vivian did an amazing job delivering our marketing strategy proposal :) We came in with little knowledge about marketing, and came out knowing how we can promote the launch of our new Physiotherapy clinic.
Not only did she show us our areas of strength and weaknesses, but also gave us recommendations on what we could do to improve in certain areas in comparison to our competitors. She also went the extra mile to even educate us on the essential marketing tools to promote and monitor our business.
As a result, we felt supported throughout the entire process and are very grateful for all the knowledge that she have equiped us. We look forward to working with Vivian again!
Jenny, Marketing at Recovery Physiotherapy and Sports Rehabilitation
Book a free consultation
Need help deciding which service best suits your needs? Let’s have a chat!