Google Ads Management
No lock-in contract.
Cancel anytime*. Come back any time.
Need help with managing Google Ads?
Our Google Ads package covers all the services below. With the flexibility to halt your services whenever you feel the need to, you can also return for assistance at any given point in time.
*Requires 7 day notice to allow initiation of offboarding activities.
Introduction to Google Ads
If you require any training, this will form part of the pricing package regarding ads management and are more suited towards individuals who are not familiar with Google Ads and its functionality.
Duration: 1 hour
Agenda:
Navigate the platform
Understand performance metrics
Understand different campaign types, bidding types and goals
Understand key elements of the UI
Open Q&A session
Search
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Access:
Keyword research - to identify new keyword opportunities
Campaign & ad group set up - including budget, settings, etc.
Responsive Search Ads (RSA)- can request ad copy to be built from scratch or supplied by the client
Ad extensions - can request ad copy to be built from scratch or supplied by the client
Audience reporting - to allow insights into what audiences are engaging with your ads
Conversion tracking - live set up and guided troubleshooting
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Access:
Budget optimisations- to ensure efficient campaign performance and spend pacing
Bidding strategy optimisations - to ensure this aligns best with your campaign objective
Keyword optimisations - adding new keywords, negative keyword lists and performance hygiene
Ad optimisations - to build keyword relevance and optimise performance
Landing page or website optimisation - suggested through keyword performance to build relevance and improve CRO (i.e. conversion rate optimisation)
Experiments - running tests including but not limited to; ad copy variation, keyword match types, web page tests, ad scheduling, etc.
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Access:
Weekly performance updates - this is updated via a dashboard so you can have full visibility on WoW changes which is also updated through email with key insights for the week
Monthly performance meetings/check-in’s - to discuss highlights, lowlights and opportunities
Performance metrics at both (1) an account level and (2) campaign level
Key changes made at (1) an account level and (2) campaign level
Insights will be included in reporting
Budget pacing visibility will also be created within the reporting dashboard
See all the planning, ads management and reporting services you can access under Google Ads Management for Search. Although this is not an exhaustive list, forecasting (dependent on historical campaign data) and competitor research is also available upon request.
Display, Discovery, Performance Max & Youtube
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Access:
Campaign set up & ad group set up- for any of the above campaign types including budget, settings, etc.
Audience reporting - to allow insights into what audiences are engaging with your ads
Assets - all campaign assets (i.e. Display, Discovery, Performance Max and Youtube) to be provided by the client with the correct ratios and specs
Copywriting - can request ad copy to be built from scratch from the grouped campaign types
Conversion tracking set up - live set up and guided troubleshooting
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Access:
Budget optimisations- to ensure efficient campaign performance and spend pacing
Bidding strategy optimisations - to ensure this aligns best with your campaign objective
Exclusion list- to prevent irrelevant channels, display placements and app placements from surfacing
Ad optimisations - to optimise performance
Landing page or website optimisation - suggested through ad performance to build relevance and improve CRO (i.e. conversion rate optimisation)
Experiments - running tests including but not limited to; ad copy variation, asset variation, web page tests, ad scheduling, etc.
-
Access:
Weekly performance updates - this is updated via a dashboard so you can have full visibility on WoW changes which is also updated through email with key insights for the week
Monthly performance meetings/check-in’s - to discuss highlights, lowlights and opportunities
Performance metrics at both (1) an account level and (2) campaign level
Key changes made at an (1) account level and (2) campaign level
Insights will be included in reporting
Budget pacing visibility will also be created within the reporting dashboard
See all the planning, ads management and reporting services you can access under Google Ads Management for Display, Discovery, Performance Max and Youtube.
Pricing
There are two pricing packages for the Google Ads management services.
$150 per hour
URGENT: NEXT DAY SERVICE
This service is specifically available in relation to campaign planning, implementation and launch.
Ideal for:
Businesses that need a campaign to launch as soon as possible due to time sensitivity
Businesses that are short staffed and in need of extra marketing support
$100 per hour
ONGOING ADS MANAGEMENT
This service is ongoing support for Google Ads management for all of the above mentioned ad services.
Ideal for:
Businesses that want to grow their brand awareness or acquisition goals
Businesses that need marketing support to manage their ads account
Businesses that want to focus on their working operations, and have designated support for paid media
Book a free consultation
Interested in this service package and have some questions? Let’s have a chat!